David Calhoon, Vice President of Strategic Consulting Services, Inc., discusses the importance of building trust with people in the marketplace.
The 98% vs The 2%
David Calhoon, Vice President of Strategic Consulting Services, Inc., talks about how the 98% try to sell themselves and their company from minute one without first trying to understand who the perspective customer is and what’s important to them. The 2% takes the opposite approach by first seeking to understand the customer and their needs over focusing on their own agenda.
